How Much Do People Charge for Monthly SEO?

How Much Do People Charge for Monthly SEO?

In the world of online marketing, where Google searches dominate and the race to the first results page is relentless, understanding the realm of SEO pricing is critical. As a small business owner or a decision-maker in a larger corporation, the task of selecting an SEO company can be daunting. 

There’s no standardized cost for SEO services. Agencies and freelancers offer varied prices, often leaving businesses puzzled. From my experience working with SaaS SEO experts at Accelerate Agency, I’ve learned that investing in SEO is not just an expense; it’s an investment in your business growth.

How Much Do People Charge for Monthly SEO?

The cost of monthly SEO services varies widely, depending on various factors such as the complexity of your website, the competitiveness of your industry, and the experience level of the SEO professional. Generally, SEO packages can range from a few hundred dollars for basic services to several thousand dollars for comprehensive, high-end SEO strategies. 

Smaller businesses might find affordable options around $500 to $1,000 per month, while larger enterprises or highly competitive markets might see prices upwards of $2,000 to $5,000 monthly. It’s important to remember that SEO is an ongoing process and investing in quality services can yield significant long-term benefits. Always ensure that the services offered align with your business goals and that the SEO provider has a proven track record.

Services Include Monthly SEO:

  • SEO Services: Agencies and freelancers typically offer these on a monthly retainer.
  • Addressing Unhappy Clients: Developing a personalized search engine optimization strategy.
  • Focusing on Target Audience: Utilizing relevant keywords to enhance the SEO campaign.
  • Content Creation: Curating blog content and managing social media accounts.
  • On-Page Optimization: Ensuring content and site structure are optimized for search engines.
  • SEO Audits: Conducting both technical and non-technical SEO audits, focusing on website loading speed.
  • PPC Campaign: Integration with SEO for broader digital marketing strategy.
  • Local SEO Presence: Building local visibility and quality backlinks.
  • Technical SEO: Essential for addressing site-specific technical issues.
  • Project-Based SEO: For specific goals or issues, like a batch of keywords or page bloat problem.
  • SEO Website Audit: Detailed analysis of the site’s current SEO performance.
  • Indexed Pages: Improving the visibility and ranking of web pages.
  • Platforms like Upwork: For SEO experts seeking one-off projects.
  • Price Range: Varies based on scale and requirements of the SEO services.

Example Basic Monthly SEO Plan Pricing:

  • Price Range: $250-$3,000 a month.
  • Focus: Local/Regional Focus.
  • Services: Keyword Research, Analytics Setup & Configuration.
  • Strategy: Monthly Strategy Discussion.
  • Optimization: Title Tag & Meta Tag Creation, Internal Link Building.
  • Content Work: Content Editing and optimization, On-Site Optimization.
  • Reporting: Monthly Custom Report, Monthly Review Call.

Example Enterprise Monthly SEO Plan Pricing:

  • Price Range: $5,000 – $25,000+ a month.
  • Focus: Competitive Keywords, Nationwide Focus.
  • Services: Keyword Research, Analytics Setup & Configuration, Technical SEO.
  • Optimization: Robots.txt, Sitemap, Speed Optimization, Image Optimization.
  • Advanced SEO: Content Creation, Advanced On-Site / Code Optimization, Offsite Link Building.
  • Conversion Tools: Conversion Optimization, AB / Variation Testing, Heat Map, Usability Reports.
  • Reporting: Monthly Custom Report, Monthly Personalized Review Call.

What Are The Different SEO Pricing Models?

When venturing into the labyrinth of SEO, understanding the pricing models becomes a crucial step. Often, businesses grapple with questions like: Should we go for an inexpensive local consultant or a nationally recognized agency? Maybe even consider an agency from a foreign country like India? The nuances of SEO pricing vary significantly based on the types of services offered and the scale of operations, be it a local business or an expansive eCommerce platform.

1.) Retainer-Based Monthly SEO Plans:

In my experience, many SEO companies prefer locking in clients with monthly or annual contracts. It’s a bit like marking your calendar for regular Digital Solutions. These plans are not about sporadic strategies but about committing months in advance to see tangible results and progress. It’s a basis of constant communication with the client, focusing on achieving the best results.

Forget about one-size-fits-all packages; these are more about an effective approach to services. Think of articles written, backlinks gained, and pages optimized. However, there’s a caveat – some turn to turnkey, perhaps inferior agencies, not delivering tangible work. The planned tasks and activities should be scheduled with the organization’s workflow, avoiding being confined to per-assembled plans but rather customized to maximize ROI.

2.) SEO Hourly Rates:

Now, let’s talk about SEO pricing on an hourly basis. The ranges per hour can vary significantly. You might consider an agency or even someone like the famous Neil Patel for a consultation. Or maybe your neighbor’s daughter, who’s a whiz at computers, could offer a more competitive rate?

This option allows you to contact and work within your budget. It gives you control over your campaign, opting for consulting services as needed. You could book a call, have them diagnose problems, and only pay for the hours spent.

3.) Project Based:

Project-based SEO pricing sets a specific amount for a specific project. It has a clear beginning and end, unlike ongoing work. Here, defined KPIs and goals are essential to achieve. An agency’s rate to accomplish this will include a fee reflecting the needs and scope of the project.

The cost and customization vary, from average services for local businesses to complex strategies for enterprise-level companies potentially investing millions of dollars.

4.) Self-service:

Then there’s the self-service model. Picture this: You visit an agency’s website, do your SEO work, and pay as you go, perhaps per click. It starts with a discovery call, followed by a proposal, and then an invoice.

This model often includes white-label services, like link building or specific deliverables. You can order these online, choosing what suits your business needs.

Factors Affecting The Cost Of Monthly SEO Charge:

When delving into the labyrinthine world of SEO Pricing, one quickly realizes that a multitude of factors influence the Cost of monthly SEO Services. Drawing from my journey in the digital marketing realm, I’ve come to understand that these determinants are as varied as they are critical.

1.) SEO Strategy (Past, Present, Future):

Navigating the ever-evolving landscape of SEO requires a keen understanding of where your Website has been, where it stands, and where it aims to go. This triad – Past, Present, and Future Goals – forms the backbone of any SEO Strategy. 

From rectifying Technical Issues to preparing for Google Penalties, the complexity and scope of your strategy, whether built from Scratch or refined, significantly impact the cost. Comprehensive SEO Audits, ongoing Content Production, and continuous Optimization efforts are not just line items; they’re investments in your digital future.

2.) Size Of Your Site:

The Size of your digital footprint, manifested in the number of Pages on your Website, directly correlates with the SEO effort required. Larger sites demand more extensive Optimization, regular updates to maintain Technical Soundness and a constant flow of Quality Content. 

For Big Websites, even Basic Optimization involves a deep dive into Page Metrics and Website Metrics, ensuring each page aligns with Core Target Keywords and Authority standards. This often necessitates a Page Redesign or significant adjustments, scaling up the SEO Charge.

3.) Types Of Services You Want:

The SEO Pricing Models vary based on the Types of Services you opt for. From Keyword Research and Link Building to Content Marketing and Digital PR, each service carries its weight in terms of Time-Consuming effort and required Expertise. 

While some Services, like Google My Business optimization or basic On-Site SEO, might lean towards the Cheaper Services, others like E-commerce SEO, Enterprise SEO, or creating Infographics and Digital PR campaigns, represent more Expensive Services.

4.) Your Business Goals:

Your Business Goals play a pivotal role in determining your SEO expenditure. Aiming to boost Organic Traffic, Sales, and Conversions? Your strategy will likely involve intensive Keyword targeting and Content Writing, especially if catering to Large Businesses. The scope of your SEO Campaign must align with your ambitions, be it establishing a formidable Online Presence or dominating a Competitive Market.

5.) Your Niche/Industry:

The complexity of SEO also varies by Niche/Industry. High CPC (Cost-Per-Click) industries like Lawyers, Medical Offices, or Finance Companies often face stiff competition, necessitating a more aggressive SEO approach. 

This involves targeting highly sought-after Keyword Phrases, creating Great Content, and building Quality Links to enhance Domain Authority. A Competitive Niche like real estate or software might require a more substantial SEO Budget to achieve comparable results.

Must Read: How to Improve SEO with Articles

6.) Provider’s Experience:

The Experience of your chosen SEO Agency is a non-negotiable factor. Agencies like Accelerate Agency or Brightpearl with proven track records in boosting Organic Traffic or managing complex Website Migrations often command higher Fees. Their Expertise in specific areas – be it ECommerce SEO, Lead Generation SEO, or B2B Websites – can significantly influence the cost. In-depth Coding Skills and Development Expertise are premiums in this field.

7.) Provider’s Location:

Often overlooked, the Location of your SEO provider can have a surprising impact on costs. Operating in a Big City like New York City, Los Angeles, or Chicago, with high Overheads and intense Competition, might lead to higher charges compared to a local business in a smaller city like Akron, OH. Localized SEO Packages in major Metropolitan Areas often come at a premium.

8.) Success Of The SEO Company:

Lastly, the Success and Value of an SEO Company are directly proportional to its charges. Companies with a stellar Industry Reputation and consistent delivery of exceptional SEO Results often use an Hourly Rate Model or command a higher billing. The Budget you allocate should reflect the agency’s ability to provide Customer Satisfaction and tangible results.

What To Look For When Choosing An SEO Expert For Monthly SEO?

In the vast and ever-changing world of SEO, it’s crucial to make an informed decision when choosing an SEO company. As someone who’s navigated these waters, I’ve learned that the right expertise can make a significant difference in your online presence. Here are some tips to guide you through the vetting process.

1.) Look For Proven Results:

When it comes to SEO, seeing is believing. Proven results are the bedrock of trust. Scour through case studies and success stories from potential SEO companies. Don’t hesitate to ask for real examples of their work. A lack of transparency or hesitation to share these details can be a red flag. Remember, the success of previous clients speaks volumes about the capabilities of these companies.

2.) Listen To Past Clients:

In the digital era, reviews from past clients are gold mines of information. Visit 3rd party websites to understand how these best companies have performed. While negative reviews should be taken with a grain of salt, look for overarching trends or recurring red flags in customer feedback. This insight can be pivotal in avoiding a mismatch.

3.) Talk With The Team Directly:

Engage in direct communication with the SEO team. Whether it’s about your SEO account or their approach, talking to the team can give you a sense of their expertise. Analyze their strategies and ask how they’ve impacted search results for other clients. A legitimate agency will have knowledgeable employees willing to explain their process.

4.) Learn To Spot A Shady Strategy:

Understanding the difference between white-hat SEO and black-hat SEO is key. Familiarize yourself with Google’s guidelines. Shady strategies may offer quick gains but are often counterproductive in the long run, leading to penalties. Companies like OuterBox that adhere to ethical practices will ensure the longevity of your SEO success.

5.) Try A Few And Compare:

Before fully committing, consider a standalone SEO audit. This approach allows you to compare the findings and methodologies of different companies. Such audits can be a gateway to selecting the right SEO company, leveraging their insights for valuable discoveries about your website. It’s a strategic way to gauge the competency and fit of a potential SEO partner.

6.) Avoid Cheap SEO Services:

Opting for low-cost SEO services can be tempting, especially for small businesses on tight budgets. However, these services often use black-hat techniques like bot manipulation, violating Google’s guidelines. This short-term approach risks your website’s long-term credibility and search rankings.

Cheap SEO services, despite their low upfront costs, lack essential tools and expertise. They promise quick results but fail to deliver sustainable success, potentially leading to Google penalties. Investing in a high-quality SEO agency, though initially more costly, ensures long-term effectiveness and adherence to ethical SEO practices.


In conclusion, “How Much Do People Charge for Monthly SEO?” reveals a complex and nuanced landscape. SEO pricing is not a one-size-fits-all proposition but a strategic decision that must be tailored to your business’s unique needs and goals. Remember, the cheapest option is not always the best; it’s the value and return on investment that truly matter. As the digital world continues to evolve, investing wisely in SEO is not just about cost, but about partnering with the right experts who can navigate the intricacies of this ever-changing field, ensuring that your business not only survives but thrives in the digital arena.

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